Viewpoint
Customer Contact Activities
- “Read” customer’s personality/style
- “Match” customer’s personality/style
- “Appreciate” customer’s business
- Using customer contact “tools”
- “Assessing” the customer’s reactions
- “More polite” than the customer
Sales Activities
- Meet & greet customers
- Understand customers’ needs
- Introduce product/service features & benefits
- Represent company to customer
- Take orders, deliver product/service
- Increase market, call on customers
Customer Service Activities
- Meet & greet customers
- Take/process orders
- Take/process returned goods
- Process warranty items
- Handle day-to-day items with customers
- Increase customer service levels
Marketing Activities
- Identify marketplace
- Identify competition
- Develop/position your products/services
- Represent company to customer
- Take orders, deliver product/service
- Increase market, call on customers